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Our story
It all started with 100 cups of coffee:
I’m Edward Ter Horst, the founder of SOOPLE.
With over 20 years of experience in transforming businesses, I’ve had the privilege of helping over 300 companies accelerate their growth, optimize their teams, and embrace autonomy.
SOOPLE has worked with companies across many sectors—software, data, media, recruitment, app development, industry, and more—helping them to create sustainable growth. Our approach focuses on identifying the unique strengths of each business and building a path to success through tailored advice, training, and coaching.
As team coaches, we have a deep understanding of team dynamics. We know how crucial it is for teams to work cohesively and productively. Our goal is to help teams not only improve their collaboration but also embrace a mindset of continuous learning and growth. When teams feel empowered and aligned, they can achieve extraordinary results. **Our focus on trust and transparency helps teams build stronger connections, allowing them to work more effectively together and adapt to challenges with confidence.
As Scale-Up coaches, we have facilitated the strategic planning process for more than 50 companies, guiding them toward clear goals and a focused approach. Our experience allows us to create structured, actionable strategies that drive long-term success.
We help our customers embed strategy into their monthly routines, ensuring that more attention is given to realizing strategic goals rather than constantly fixing operational problems.
Over the last 10 years, we have become one of the leading experts in self-management in the Netherlands. We have helped over 20 companies build self-managing, autonomous teams that are purpose-driven. By promoting trust, transparency, and autonomy, we enable organizations to become agile, adaptable, and successful in an ever-changing world.
What we do
SOOPLE values:
We are here to help businesses create environments where people thrive, teams work together harmoniously, and organizations grow. SOOPLE isn’t just about consulting; it’s about creating lasting change that enables businesses to be more agile, productive, purposeful and succesfull. Our values reflect that.
